Zero Rating Escalates Wireless Data Charges

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Zero Rating

Latest study identified that zero rating is, a matter of fact, increasing your wireless data invoice.

Zero rating is a business practice where Internet Service Providers (ISPs) employ zero cost to the data traffic related to a certain application or class of applications. Also, the data does not charge against any data cap established on the internet access service.

For instance, if a broadband or wireless provider imposes subscribers for the data used to access a piece of particular specific music streaming app or full music streaming apps, the ISPs will then implement their practice of administering Internet access requiring no financial cost under certain circumstances.

Electronic Frontier Foundation (EFF) legislative counsel Ernesto Falcon said, “EU countries that do not have zero rating practices enjoyed a double-digit drop in the price of wireless data after a year. In comparison, the countries with prevalent zero rating practices from their wireless carriers consistently saw data prices increase.”

According to, if zero rating is authorized in a country, wireless carriers multiply wireless data fees compared to those who do not. The non-profit organization did research on the ISPs’ business practice on the European Union’s (EU) 30 country members. This discovery contradicts all the claims of ISPs that they are providing “free data” for consumers by way of zero rating.

The evidence suggests that the business procedure not only intensifies ISPs’ authority over the Internet but likewise the way they charge more bucks to customers for wireless service. Initially, the business practice should have been prohibited by the Federal Communications Commission (FCC) under the General Conduct Rule. However, when the federal agency changed leadership administration, current chairman Ajit Pai enforced the zero rating traditions prior to net neutrality repeal.

It functions as a domineering approach for ISPs to choose the victors and underdogs aside from forging the consumers’ experience of the Internet. This unethical business system not only raises the wireless bill but also affect those who belong in the low-income group.


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