The US is in the urgency of data privacy regulations according to the chief executive of Brave.
Web browser, Brave CEO Brendan Eich sent a letter to the U.S. Senate Committee on Commerce, Science, and Transportation stating that Congress must foster a set of rules comparable to EU’s General Data Protection Regulation or GDPR. A section of the letter said:
“As regulators broaden their enforcement of the new rules in Europe, the GDPR’s principle of ‘purpose limitation’ will begin to prevent dominant platforms from using data that they have collected for one purpose at one end of their business to the benefit of other parts of their business in a way that currently disadvantages new entrants. In general, platform giants will need ‘opt-in’ consent for each purpose for which they want to use consumers’ data. This will create a breathing space for new entrants to emerge.”
Brave is funded by cryptocurrency and got started last year by an initial coin offering (ICO). It intends to somewhat overturn the digital advertising model utilizing the cryptocurrency, Basic Attention Token (BAT). The web browser can achieve this by dodging intercepting ads while enabling users to take part in non-tracking ads based on the browser-side objective indications.
The web browser CEO’s letter to the Congress is the most recent blow in Brave’s absolute attack against Google. Eich indicts the Silicon Valley company of practicing crooked business procedures associated with advertising and data protection or deficiency of it.
Brave registered GDPR complaints in Britain and Ireland last month against Google. The appellant web browser is attempting to initiate an EU-wide probe into the behemoth company’s data protection protocols. In the event that watchdogs distinguished GDPR violations, Google might deal with fines as big as 4% of its worldwide earnings.
Simultaneous;y, Brave discarded Google as the default web browser or search engine for users in France as well as in Germany and was replaced by Qwant which centers on privacy. The web browser CEO also challenged the economic advantage of behavioral tracking to issuers’ businesses. He claimed that the latest report bragging its economic significance basically misinterpreted the status when both Google and Facebook’s ad tech earnings have been integrated and were reported with a much lower sum that publishers get from behavioral tracking.
Brave might still be a small player in terms of market share but has progressed this year. The web browser claimed that it has now 4 million monthly dynamic users throughout all devices. The startup also obtained a positive review from Popular Science listing it as an engaging replacement to Chrome and Safari.