Can Facebook still regain the trusts of its subscribers?
Facebook has been one of the most favorite and frequently used social media platforms for desktops and smartphone devices. A majority of the population with diverse age groups are using it to connect with loved ones and acquaintances around the world. It has been widely used to post ads and communication.
However, a recent study released by the Pew Research Center shows that more than half of Facebook subscribers ranging from 18 years old and older have reformed their privacy settings during the past year. Nearly four in ten (42%) participants informed that they took a break from checking their Facebook account for several weeks or more. Almost a quarter (26%) stated that they had deleted the app from their devices. Some of the platform users (74%) noted that they had done at least one of the aforementioned actions in the past year.
The results came from the survey conducted from May 29 to June 11. American adults have participated in the research after the Facebook-Analytica Cambridge data sharing controversy broke out. The analytics firm had accumulated personal data from tens of millions of Facebook subscribers without their consent.
The titan social media platform has distinctly dealt with the investigation from redneck legislators and authorities with respect to the claims that it restrains conservative voices. It was even reported that this made US President Donald Trump decided to restore net neutrality as long as social media platforms such as Facebook and Twitter will no longer gag their voices.
The research center discovered that an endless majority of Republicans generally speculate that social media platforms stifle political speech they identify as obnoxious. The survey also found out that Facebook almost has the same number of Democrat and Republican subscribers.
The percentage of responses varies due to age differences. Facebook users aged 18 to 29 comprise the 44% of respondents saying they have omitted the app from their smart devices during the past year. It is four-fold of the fraction of users aged 65 and older which is 12%. In earlier research by the same center, they learned that a bigger share of younger than older adults use the social media platform.
Following the exposé of the Facebook-Analytica Cambridge data sharing, the social media platform renewed its privacy settings to make it user-friendlier for users to initialize the information the site has gathered from them.
According to Facebook CEO Mark Zuckerberg, the social media platform has lost a million subscribers of monthly active users (MAUs) in Europe due to EU’s General Data Protection Regulation (GDPR).
With the consumers’ reconsideration of Facebook, smartphone apps are getting more interfering. Socure CEO Sunil Madhu said that consumers who neglect to read the terms and conditions before installing and utilizing the new smartphone apps may perhaps be caught off-guard to know that apps can take control of the mobile’s microphone, utilize its geolocation abilities or seek to synergize with software on the device in processes that will delegate intrusion of privacy for many people.
Socure is a platform regarding predictive analytics for digital ID verification of both consumers and businesses. He associated the case with apps to the “Wild West” and emphasized that smartphone operating systems are befitting to be good at informing consumers in case such things occur.