The planet is in great danger not only of climate change but also with plastic pollution threatening everything that lives in it.
With the different environmental issues that are encircling the Earth, every nation must do their part to save the lives of every living thing from the tiniest plankton to the biggest animals. including humans, of course. Plastics have been one of the many reasons for the death of marine animals as well.
The world is looking to have a sustainable living and is now the discussion among the UN nations. Leading manufacturer such as SC Johnson is seeking to use the capability of blockchain technology to facilitate incentives to the general public to do their part in the conservation of the planet.
SC Johnson is turning to work with Plastic Bank which is the topmost environmental organization that deals with the reduction of plastic ocean-based wastes. Based on a 2015 Ocean Conservancy report, there are particularly five nations that contribute to the 55% of the total plastic disposal in the world’s oceans. These Asian countries are China, Indonesia, Philippines, Thailand, and Vietnam. The campaign will basically start in Indonesia where it will open eight plastic collection sites throughout the country.
The project scheme behind the recommendation is to compensate people with cryptocurrency that consign their plastic waste at one of the local centers. This is going to be a large-scale incentive since the tokens can be used to buy commodities and services. Besides, the use of blockchain technology will significantly lessen theft which guarantees that each center stays honest and responsible.
“This partnership with SC Johnson is the first of its kind in Indonesia. It will help create more opportunities for people living in poverty and will offer waste collectors an important sense of pride. SC Johnson is the first CPG company to scale a program of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level,” Plastic Bank CEO and Founder David Katz said.
According to SC Johnson, nearly 28 million people in Indonesia live below the poverty line. The incentivization procedure will definitely reward a great number of the population. The first center opened in Bali in late October of this year and hopefully, all eight centers will become totally operational by May of next year. Following its success is the start of the new plastic recycling centers in the neighboring Asian countries.
The highest concentrations of ocean species diversity could be found in Indonesia. However, a vast variety of marine animals including coral reefs that thrive there are in great danger because of the large quantities of plastic pollution. SC Johnson has been operating a business in the country for more many decades and promised an amount not lower than $1billion annually to lessen the volume of plastic and other pollution in its bodies of water. It aims to reduce marine garbage by 70% in 2025.
SC Johnson is committed to doing the following:
- SC Johnson plastic packaging will be 100% recyclable. The manufacturer’s current packaging is formed to be 90% compostable, recyclable, and reusable.
- SC Johnson will triple the use of its post-consumer recycled (PCR) plastics from 10 million to over than 30 million kilograms by the year 2025. The PCR plastic bottles that are used in North America and Europe will be increased from 20 to 40% by 2025.
- The volume of concentrated refill options will inflate by 2025. Eight years ago, the company has started creating concentrated liquid refills specifically for its Home Cleaning trigger bottle products in America. The trigger bottles are designed to discharge 10,000 sprays which could be refilled and 13 times reusable averting the single-use alternative.
- Removal of unwanted or excess plastic materials in the packaging. So far, the company has eliminated about 9.5 million kilograms of plastic materials from its packaging.
- SC Johnson will sustain its endeavor to create curbside recycling of flexible plastic film like its Ziploc® brand bags which are manufactured to be reusable.
- The brand company will collaborate with other organizations and industry to champion circular plastic economy models to prevent plastics from filling the environment and landfills as well.
SC Johnson CEO and Chairman Fisk Johnson commended the Indonesian’s effort to fund $1 billion every year to curtail plastic pollution. He added that both business and government, including NGOs must work together to deal with the issue of plastic pollution.
The program will not only help decrease plastic seepage into the ocean by the opening of plastic recycling centers and incentivizing concerned individuals through cryptocurrency. It will likewise make the local community aware of the increasing threat of plastic contamination and events to recycle locally.