Can Google go full blockchain?
Google receives a 4.3 billion-euro antitrust fine from the European Union and was asked to improve their search and web-browser apps on Android devices. This is why Google seeks blockchain’s support.
But is it already too late for them to go full blockchain?
Following Google’s partnership with BlockApps, a start-up that assists people to make decentralized apps, last Wednesday, the global multinational company announces another blockchain partnership. Google partnered with Digital Asset, a New York-based start-up that builds blockchain-based apps.
The partnership will give Google developers access to Digital Asset’s exclusive programming language for smart contracts. This is a start that will allow the developers to build blockchain apps and later on could potentially license the apps to other companies or give customers access to the apps.
Google posted in a blog saying that by using BlockApps and Digital Asset the Cloud customers can now go over different ways they can use the distributed ledger technology (DLT) frameworks. It will also present an open-source integration for apps with blockchain-based platforms, such as Ethereum and Hyperledger Fabric, later this year in the Google Cloud Product marketplace. How it’ll work is still unclear, but details are expected to be revealed during the Google Next ’18 event this week.
Blythe Masters, Digital Asset CEO, talk about in the blog that the partnership with Google will deliver developers with a full stack solution so they can unleash the potential for a web-paced innovation in the blockchain. It was confirmed that Google was not paying for the early access to the software that is set to release the next year. In exchange, Digital Asset is getting help from Google Cloud to reach a wider audience for developers across different industry segments.
A Bloomberg report from March revealed that Google had been investing and acquiring startups with ledger experience. This is to give its cloud services an edge over Amazon Web Services and Microsoft Azure, that both currently hold a bigger market share compared to Google Cloud.
Google has shown their interest in blockchain technology for years. From the year 2012 to 2017, the company was the second most active corporate investor of blockchain tech. And with the recent news of Google’s partnership, its involvement with blockchain continues.
Meanwhile, while Google is still going for blockchain, Decenternet— an alternative P2P permanent hyperspeed neutral decentralized internet infrastructure platform solution unbound by politics and oppression, already started building their blockchain-supported platform.