Online marketing relies heavily on fast and reliable internet connection, and once the net neutrality repeal becomes implemented, ISPs could be the one to determine who will or will not access their advertising.
April 23 is the 6oth day given to FCC from the day they published a petition in the Federal Register to reverse net neutrality rules. That day hasn’t come yet but there are already left and right lawsuits filed against the agency. Several states and cities created their own executive orders and passed bills to preserve net neutrality in their respective areas.
Washington State has, in fact, passed a bill that will totally undermine the control of broadband servers in the state. Cities have formed a coalition and pledged not to buy services from ISPs that do not comply with the rules.
Without regulation to hold back these carriers and broadband servers, it will be easy for them to block or even throttle traffic that comes from their rivals. They could also provide rich companies priority to access their communication framework. Brand and advertisers alike are going to deal with with a more convoluted backdrop. Likewise, they will have to endure with marking down that progressively changes for every ISP.
Fundamentally, the diminishing of net neutrality disparates the overall equal opportunity of the websites. All of these will have a lot to do with the online marketing community. If you are just a local or medium-sized enterprise, you might not have the means to pay giant telcos or broadband servers to deliver your site’s contents quickly, just like national or multi-national companies.
However, there is one platform where online marketing and everyone else could achieve net neutrality. With Decenternet or “dnet,” internet users can have boundless access to the decentralized web not to mention the traditionally constrained access to curb monopolized centralized web.
Instead of paying for using the platform, dnet users are instead paid for Spyce mining activity. It does not utilize system resources for spying and with its incorrupt stability, there are no periodic crashes, interruptions, and restarts.