Europe’s General Data Protection Regulation would soon nail websites that utilize dodgy web trackers.
We are not aware of it, but our every activity on the websites are being tracked. Websites make use of a web tracking technique particularly browser fingerprinting to figure out visitors. According to privacy experts, based on the newly-enacted GDPR regulation the manner is unlawful. However, the Electronic Frontier Foundation said that do not anticipate that the deceitful practice will diminish as soon as possible.
EFF senior staff technologist Bill Budington said, “Looking at how web fingerprinting techniques have been used so far, it is very difficult to imagine companies moving from deliberate obscurity to full transparency and open communication with users. Fingerprinting companies will have to do what their predecessors in the cookie world did before now: face greater detection and exposure by coming clean about their practices, or slink even further behind the curtain, and hope to dodge European law.”
Fortunately, the Decenternet is not into such sneaky practices. Instead of tracking its users, it makes use of a system that secures and protects its user’s identity. Besides, it does not distribute any information about its users without any consent.
The platform does not treat its users like a criminal, so there is absolutely no reason at all why most websites need to gather information from Internet users without their knowledge. It does not employ browser fingerprinting because it respects the rights of Internet users and keeps their personal information discreet.
Marketers exhaust browser fingerprinting as a convenient mechanism to distinguish users over time. It can also follow Internet users across websites and keep every data in their servers to establish a marketing profile of unsuspecting consumers.
Cookies are another different story which can be removed by Internet users. Browser fingerprinting can be adapted to re-establish a tracking cookie for a user who deleted the previous cookies.
Firms that apply browser fingerprinting must first disclose the practice before it is carried out. Afterward, they need to wait for Internet users to provide their notified consent. Those websites that depended on fingerprinting will also be required to outline a legal interest discussion for end users. It means that they have to justify that its intention of tracking is not superseding the user’s right to data privacy. They as well must communicate elaborated details to Internet users exposed to fingerprinting regarding the objective and lawful explanation of such data procedures.
Meanwhile, in the wake of net neutrality issues in the US, the White House is considering to follow Europe’s GDPR. However, it doesn’t mean that the Trump administration will mirror all of the regulations therein. They are still deliberating which rules will best apply and will make similar regulations of protections for the Internet users in the US.